2025

Chickennoodlesoup x Bullyboy - 1 of 1 Caps

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In the heart of Cape Town, Bullyboy has partnered with designer Chickennoodlesoup to create two exclusive 1 of 1 caps that redefine the conversation around luxury streetwear accessories. The collaboration brings together Bullyboy’s iconic identity with Chickennoodlesoup’s distinct design language, resulting in wearable art pieces that merge individuality with craftsmanship.

Creative Directors: Teletesco and Chickennoodlesoup

Photographers: Chickennoodlesoup and Teletesco

Model: Rudegal

The Lucky Hat

The Lucky Hat is a 1 of 1 cap crafted on a camouflage Bullyboy base. The front panel features embezzled pink felt letters spelling out “LUCKY,” creating a bold visual statement that radiates confidence and exclusivity. The piece is completed with Bullyboy’s signature details, including the embroidered red back strap, the white clamp, and the embroidered white logo under the peak. The Lucky Hat is more than just a cap, it is a luxury streetwear statement designed for individuals who want their accessories to reflect a sense of rarity and distinction.

The Oh Dear Cap

The Oh Dear Cap is a 1 of 1 creation that features a printed image of a deer on canvas framed with a lace border across the front panel. This unexpected detail contrasts beautifully with the camouflage base, embodying a unique mix of rawness and refinement. Like all Bullyboy caps, the Oh Dear Cap is finished with the brand’s unmistakable embroidered red back strap, the white clamp, and the embroidered white logo under the peak. This piece pushes the boundaries of streetwear headwear by transforming a cap into a conversation piece.

The Shoot: Luxury Meets the Everyday

The campaign for these exclusive designs was shot in an apartment setting, highlighting the intersection of the extraordinary and the ordinary. The vision was to present the luxury tone of the designs against the backdrop of everyday life, emphasizing how streetwear can carry sophistication even in intimate and lived-in environments. The result is imagery that captures the duality of modern street culture: grounded yet aspirational, relaxed yet undeniably stylish.

A New Standard for Streetwear Caps

Bullyboy’s collaboration with Chickennoodlesoup sets a new precedent for streetwear caps in South Africa. Each piece tells its own story, proving that luxury streetwear is not only about fashion but about identity, exclusivity, and cultural relevance. For collectors of one-of-a-kind streetwear accessories, the Lucky Hat and the Oh Dear Cap are more than caps, they are investments in originality and artistic collaboration.

These designs stand as proof that Bullyboy continues to push the boundaries of what streetwear in Cape Town can be, merging the raw energy of skate and street culture with the refined execution of luxury design.

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