2025

Beth + Toni x Bullyboy - 1 of 1 Caps

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At Bullyboy we believe in creating more than just products. We create stories, connections and pieces that belong to the people who live and breathe our culture. Earlier this year we invited fashion students Toni and Beth to join us for a two week internship. Their time with us ended with something truly special. Together we produced two limited edition 1 of 1 caps, each customised by hand and infused with their personal vision.

The foundation for both designs is our Bullyboy Camo Blank Cap featuring our signature embroidered red back strap, the crisp white clamp and the white Bullyboy logo under the peak. From there, the students transformed them into wearable art.

Creative Director: Teletesco

Photographer: Teletesco

Model: Beth

The Sacred Cap – Designed by Beth

Beth’s creation is titled The Sacred Cap. It merges elements of reverence with raw streetwear sensibility. Key features include:

- A bold cross on the front panel

- Lace details layered over the camo base

- Intentional distress marks for a lived-in character

- Fine red stitching for contrast

- Pearls for a touch of elegance against the rugged surface

The False Idols Cap – Designed by Toni

Toni’s False Idols Cap is a powerful expression of individuality. Every detail tells a story of reinvention and defiance. The design includes:

- Up-cycled denim panels stitched into the camo

- Sterling silver chains draped along the peak

- Charms and unique embellishments that add depth and texture

- Red stitching as a nod to Bullyboy’s identity

Raw Energy, Elevated Vision

The campaign for these pieces was shot with an aesthetic that merges luxury sensibilities with the authenticity of underground culture. Using flash photography and a grunge-influenced set, we captured Beth in an environment that reflects both the rawness of the street and the intimacy of the Bullyboy creative space.

The styling was unfiltered yet intentional. Distressed denim, layered textures and the warm imperfections of the set created images that feel alive. The result is a visual story that belongs as much to our community as it does to the brand itself.

More Than Accessories

These 1 of 1 caps are not simply fashion items. They are the outcome of collaboration, mentorship and creative exchange. They represent the Bullyboy commitment to supporting emerging talent while producing pieces that stand as symbols of individuality.

When you wear The Sacred Cap or The False Idols Cap you are not just wearing Bullyboy. You are wearing the story of their creation, the passion of their designers and the spirit of the culture we share.