Drop 02 Campaign | Styled Streetwear Storytelling

2024

Capturing the Essence of Urban Style: Drop02 Photoshoot on Cape Town Train Tracks

- - - -

At Bullyboy, we believe in celebrating the unique blend of style and authenticity that defines streetwear culture.

Our latest release, Drop02, showcases two striking black and white boxy tees adorned with embroidered designs that embody our commitment to quality and creativity.

Recently, we took our vision to the iconic train tracks of Cape Town for a photoshoot that captures the spirit of urban exploration and fashion.

Art Direction: Salvadore

Photographer: Salvadore

A woman in trendy streetwear poses amidst a colorful field, highlighting South African fashion vibes

The Urban Aesthetic of Drop02

Drop02 features oversized, boxy fit tees designed for both comfort and style. Made from 100% cotton, these tees are perfect for anyone looking to make a statement without sacrificing comfort. The black and white color palette offers versatility, allowing wearers to mix and match effortlessly with their favorite streetwear pieces.

Whether you're dressing up for a casual outing or keeping it relaxed for a day of skating, Bullyboy's boxy tees are the perfect addition to any wardrobe. The embroidered designs add a unique touch, elevating these tees beyond standard streetwear fare and making them a must-have for fashion-forward individuals.

A woman in stylish streetwear holds a TV, showcasing Bullyboy's South African fashion vibe

Photoshoot on Cape Town's Train Tracks

Our photoshoot took place on the historic train tracks of Cape Town, a location that embodies the raw and rugged beauty of urban life. The juxtaposition of the industrial background with our stylish tees perfectly illustrates the essence of Bullyboy's aesthetic. The imagery captures not only the quality of our garments but also the vibrant culture of the city we call home.

The train tracks serve as an ideal backdrop, highlighting the rebellious spirit of streetwear and echoing the sentiment behind our brand: Bullyboy is made for those who dare to stand out and embrace their individuality. Each image taken on the tracks tells a story of adventure, creativity, and self-expression. Values we hold dear.