Inside the Bullyboy x Jaxobz Collab

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Upcoming South African Artist Features New Apparel Collection

Jaxobz is a young music artist in the South African scene with a fresh sound and a new-age spin on an old-school streetwear aesthetic. The new Bullyboy collection features in his latest music video, Teeth, to create a relevant collaboration rooted in local identity.

As a South African streetwear brand, Bullyboy’s edgy pieces merge into the electric local scenes constructed in the Teeth music video.

Photographer: milks.archive

The Cape Town Creative Underground

Collaborations That Speak To The Bullyboy Collective

Cape Town is home to bold creatives, visionaries, and cultural curators. A scene that the South African youth are bringing to the forefront of the city. Bullyboy stands as an innovator in Cape Town’s creative hub, with innovative marketing stunts and a strong brand identity emboldened by meaningful collaborations with local artists. With past fashion collaborations, the Bullyboy x Jaxobz project is an exciting, fresh collaboration with a music artist.

Bullyboy Apparel On The Backs Of Creative Youth

Teeth is a fast-paced visual expression of the streetwear and skate scene in the suburbs of Cape Town. The models are wearing the Bullyboy House Fitted Tee, Bullyboy Star Logo Tee, and the 1-of-1: Pearly White cap. The grit and grunge of the music video and Jaxobz’s distinct sound reflect in Bullyboy’s natural edge. Each outfit reflects a maverick energy matched by the lifestyle scenes expressed in the music video. From the streets to the club, Bullyboy is designed to be worn in every setting.

Watch Bullyboy x Jaxobz In Action

The striking result of these two brands coming together is available on the Bullyboy Instagram page: @bullyboy.shop. Tune into Teeth on Spotify and Apple Music to stream his recent single and upcoming content.

The Bullyboy x Jaxobz collab isn’t just something new. It's something to encourage newness and innovation. Escape The Ordinary is at the heart of Bullyboy’s brand, and creating together is just the beginning of a bigger cause. It is for the cause of bringing voices together to carry on cultural movements in South Africa. If your brand is interested in collaborating with Bullyboy, make contact.

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