2025

Bullyboy x Malay: A Live Street Art Activation on Bree Street

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Cape Town’s First Thursdays are known for their electric atmosphere. Streets packed with creatives, art lovers, and trendsetters exploring the city's cultural heartbeat. This past First Thursday, Bullyboy took things up a notch with an unfiltered, raw, and unforgettable guerrilla marketing stunt. Our signature Bullyboy car became a moving canvas, transformed by the hands of local street artist Malay, also known as Minieta4uu, in a live spray-paint session right on Bree Street.

Photographer: Teletesco

The Vision: Streetwear Meets Live Art

Bullyboy has never been about playing it safe. Our brand thrives on the intersection of rebellion and creativity, and this activation was the perfect representation of that ethos. We wanted something that couldn’t be ignored. Something that would stop people in their tracks, spark curiosity, and get social media buzzing. By collaborating with Malay, whose raw tagging style embodies Cape Town’s underground graffiti culture, we ensured that this wasn’t just another promo stunt. It was an artistic statement.

The Live Spray-Paint Session

As the night unfolded, Malay took center stage, armed with pink spray paint and a vision to turn the Bullyboy car into a rolling piece of street art. With bold, unapologetic tags like “Bullyboy” and “Escape the Ordinary”, the car transformed in real-time, attracting a crowd of First Thursday-goers who pulled out their phones, capturing and sharing the moment across social media. The raw energy, the scent of fresh spray paint, and the spontaneity of it all blurred the lines between art, fashion, and experience.

The Impact: A Social Media Frenzy

Passersby couldn't resist snapping photos and videos, instantly turning this street art moment into an organic social media explosion. From Instagram stories to TikTok clips, Bullyboy’s name spread like wildfire across Cape Town’s creative circles. This wasn’t just about branding. It was about culture, about creating a moment that lived beyond the streets of Bree Street.

Why This Matters for Bullyboy

At its core, Bullyboy is about escaping the ordinary: not just in what we wear, but in how we experience the world around us. This stunt was a reminder that streetwear isn’t just about clothing. It’s about movement, disruption, and community. By blending fashion, street art, and digital virality, we created an experience that was uniquely Cape Town and undeniably Bullyboy.

Stay locked in for more unexpected drops, activations, and moments that push the boundaries of what streetwear can be. And if you spotted the Bullyboy car that night, make sure to tag us. We see you!

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