2024
A High-Rise Wheatpaste Mission in Cape Town
In the world of streetwear in South Africa, Bullyboy is all about breaking boundaries, pushing limits, and making a mark—literally. Our latest “heaven spot” photoshoot in Cape Town saw us taking our branding to new heights, as we executed a wheatpaste mission on one of the tallest buildings in the city. With a bold 6-meter-wide Bullyboy logo poster, our team brought anarchy-inspired marketing to Cape Town’s skyline, creating an unmissable presence for our brand.
High-Rise Branding: Taking Over Cape Town’s Skyline
For our latest shoot, we aimed high—literally. Cape Town is known for its breathtaking views, but we took it a step further with a bold stunt atop one of its tallest buildings. Known among graffiti artists as a “heaven spot,” this rooftop location provides the ultimate backdrop for daring projects. This time, we brought Bullyboy’s streetwear brand to life by scaling the heights to paste a 6-meter poster with our logo, overlooking the city.
Bold, rebellious, and unmistakably Bullyboy.
Anarchy Marketing: Bullyboy’s Anti-Establishment Approach
At Bullyboy, we embrace an anarchy-inspired marketing strategy that bucks traditional advertising methods. Streetwear is about authenticity, rebellion, and self-expression—values we hold close. Our wheatpaste mission is one way we take our brand to the streets (and rooftops) of Cape Town, ensuring that we don’t just blend in with other streetwear brands. This guerrilla marketing tactic isn’t just about visibility; it’s about establishing a presence that stays true to our roots.
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1. Breaking Rules to Break Through
Bullyboy’s mission is to disrupt the norm, and our rooftop wheatpasting exemplifies this spirit. While traditional brands might focus on online ads and glossy campaigns, Bullyboy takes a raw, underground approach. We get up high, we paste big, and we stay bold.
2. A 6-Meter Symbol of Streetwear Power
The oversized Bullyboy logo stands as a symbol of defiance and strength. From a distance, this poster can be seen towering over the city—a reminder of our brand’s commitment to staying unique in the crowded world of streetwear clothing in South Africa.
3. Rooted in Street Culture
Wheatpasting is a practice deeply embedded in urban street culture. By bringing this practice to new levels, Bullyboy showcases its dedication to the raw, rebellious spirit of South African streetwear. For us, it’s more than just a photoshoot—it’s a statement of purpose.
Taking streetwear branding to unprecedented heights.
A Heaven Spot to Call Our Own
Our rooftop wheatpaste location in Cape Town offered a breathtaking view, but it also brought an intense sense of adrenaline. Known among street artists as a heaven spot, this location offers a high risk, high reward for those who dare to leave their mark. For Bullyboy, it was the perfect place to amplify our logo, demonstrating our commitment to fearless marketing.
Why Wheatpaste? Bullyboy’s Urban Take on Branding
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1. Raw Authenticity
Bullyboy’s commitment to urban authenticity is reflected in the use of wheatpasting—an age-old street art technique that’s inexpensive, effective, and powerful. It fits with our anti-establishment marketing ethos, emphasizing that our brand is here for those who value grit and originality.
2. An Icon of Cape Town Streetwear
Streetwear in South Africa is more than a trend—it’s a lifestyle. Our rooftop poster places Bullyboy as a landmark in the city’s streetwear scene, emphasizing our mission to be at the forefront of African streetwear culture.
3. Streetwear That Speaks Loud
Bullyboy’s streetwear clothing isn’t about blending in—it’s about making a statement. Just as our oversized boxy tees make a bold fashion statement, our wheatpaste missions make an unforgettable brand statement.
