Bullyboy Drop02 Campaign | Bold Boxy Tees & Streetwear Vibes

2024

Capturing the Essence of Urban Style: Drop02 Photoshoot on Cape Town Train Tracks

At Bullyboy, we believe in celebrating the unique blend of style and authenticity that defines streetwear culture.

Our latest release, Drop02, showcases two striking black and white boxy tees adorned with embroidered designs that embody our commitment to quality and creativity.

Recently, we took our vision to the iconic train tracks of Cape Town for a photoshoot that captures the spirit of urban exploration and fashion.

Our second tee drop's campaign.

Art Direction: Salvadore Marcial

Photographer: Salvadore Marcial

A shot from the Bullyboy Drop02 campaign shoot with a Bullyboy model wearing the WOOF tee

The Urban Aesthetic of Drop02

Drop02 features oversized, boxy fit tees designed for both comfort and style. Made from 100% cotton, these tees are perfect for anyone looking to make a statement without sacrificing comfort. The black and white color palette offers versatility, allowing wearers to mix and match effortlessly with their favorite streetwear pieces.

Whether you're dressing up for a casual outing or keeping it relaxed for a day of skating, Bullyboy's boxy tees are the perfect addition to any wardrobe. The embroidered designs add a unique touch, elevating these tees beyond standard streetwear fare and making them a must-have for fashion-forward individuals.

A shot from the Bullyboy Drop02 campaign shoot with a Bullyboy model wearing the WOOF tee

Photoshoot on Cape Town's Train Tracks

Our photoshoot took place on the historic train tracks of Cape Town, a location that embodies the raw and rugged beauty of urban life. The juxtaposition of the industrial background with our stylish tees perfectly illustrates the essence of Bullyboy's aesthetic. The imagery captures not only the quality of our garments but also the vibrant culture of the city we call home.

The train tracks serve as an ideal backdrop, highlighting the rebellious spirit of streetwear and echoing the sentiment behind our brand: Bullyboy is made for those who dare to stand out and embrace their individuality. Each image taken on the tracks tells a story of adventure, creativity, and self-expression—values we hold dear.

A shot from the Bullyboy Drop02 campaign shoot with a Bullyboy model wearing the black daily tee

A shot from the Bullyboy Drop02 campaign shoot with a Bullyboy model wearing the black daily tee

A shot from the Bullyboy Drop02 campaign shoot with a Bullyboy model wearing the black daily tee

A shot from the Bullyboy Drop02 campaign shoot with Bullyboy models wearing the WOOF tee and the black daily tee

A shot from the Bullyboy Drop02 campaign shoot with a Bullyboy model wearing the FANCYBULLY tee

The Details that Matter

What sets our Drop02 tees apart is the attention to detail. Each piece is crafted with care, featuring:

Boxy Fit: Designed to provide a relaxed silhouette that suits all body types.
100% Cotton: Ensuring breathability and comfort, perfect for everyday wear.
Embroidered Designs: Adding a unique flair that distinguishes Bullyboy from other streetwear clothing brands in South Africa.

By combining these elements, we've created tees that not only look great but also feel great, allowing wearers to express their personal style confidently.

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