Inside the Bullyboy x Jaxobz Collab

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Upcoming South African Artist Features New Apparel Collection

Jaxobz is a young music artist in the South African scene with a fresh sound and a new-age spin on an old-school streetwear aesthetic. The new Bullyboy collection features in his latest music video, Teeth, to create a relevant collaboration rooted in local identity.

As a South African streetwear brand, Bullyboy’s edgy pieces merge into the electric local scenes constructed in the Teeth music video.

Photographer: milks.archive

The Cape Town Creative Underground

Collaborations That Speak To The Bullyboy Collective

Cape Town is home to bold creatives, visionaries, and cultural curators — a scene that the South African youth are bringing to the forefront of the city. Bullyboy stands as an innovator in Cape Town’s creative hub, with innovative marketing stunts and a strong brand identity emboldened by meaningful collaborations with local artists. With past fashion collaborations, the Bullyboy x Jaxobz project is an exciting, fresh collaboration with a music artist.

Bullyboy Apparel On The Backs Of Creative Youth

Teeth is a fast-paced visual expression of the streetwear and skate scene in the suburbs of Cape Town. The models are wearing the Bullyboy House Fitted Tee, Bullyboy Star Logo Tee, and the 1-of-1: Pearly White cap. The grit and grunge of the music video and Jaxobz’s distinct sound reflect in Bullyboy’s natural edge. Each outfit reflects a maverick energy matched by the lifestyle scenes expressed in the music video. From the streets to the club, Bullyboy is designed to be worn in every setting.

Watch Bullyboy x Jaxobz In Action

The striking result of these two brands coming together is available on the Bullyboy Instagram page: @bullyboy.shop. Tune into Teeth on Spotify and Apple Music to stream his recent single and upcoming content.

The Bullyboy x Jaxobz collab isn’t just something new — it's something to encourage newness and innovation. Escape The Ordinary is at the heart of Bullyboy’s brand, and creating together is just the beginning of a bigger cause. It is for the cause of bringing voices together to carry on cultural movements in South Africa. If your brand is interested in collaborating with Bullyboy, make contact.

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