
About Bullyboy
ESCAPE THE ORDINARY
Welcome to Bullyboy, where we invite you to Escape The Ordinary and embrace a lifestyle rooted in individuality, rebellion, and creativity. Established in 2021 and based in the vibrant city of Cape Town, South Africa, Bullyboy represents more than just a skate and streetwear brand; we're a movement dedicated to breaking free from the constraints of conformity.

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QUALITY AND AUTHENTICITY
At Bullyboy, we're committed to crafting products that not only speak to your sense of style but also stand the test of time. Each piece in our collection is meticulously designed and constructed with a focus on quality, ensuring that every garment and skateboard deck embodies the essence of durability and authenticity.
ANARCHY
We believe in challenging the status quo and defying societal norms. With a penchant for anarchy, we celebrate the spirit of rebellion and encourage our community to question authority, push boundaries, and carve their own path in life. But don't be mistaken – our brand of anarchy isn't about chaos; it's about challenging the system and fostering positive change.
(づ˶•༝•˶)づ♡
Who says rebellion can't be cute? At Bullyboy, we inject a playful and lighthearted touch into everything we do. Our unique blend of "cute anarchy" combines whimsical designs with a rebellious edge, creating a distinctive aesthetic that sets us apart from the rest.
INCLUSIVITY AND ACCEPTANCE
Diversity is at the heart of everything we stand for. We celebrate individuality in all its forms and believe that everyone should feel accepted and valued for who they are. Whether you're a seasoned skater or a fashion enthusiast, you're always welcome in the Bullyboy community.
COMMUNITY
We're more than just a brand; we're a family. We're constantly engaging with our community, listening to their thoughts, and incorporating their feedback into everything we do. From collaborating with local artists to hosting community events, we're dedicated to fostering meaningful connections and giving back to those who support us and our movement. <3
GLOBAL REACH
While our roots may be in Cape Town, our reach extends far beyond. With a growing presence in stores across Indonesia, South Africa, USA, and Germany, we're proud to share our vision with the world and connect with like-minded individuals from every corner of the globe.
At Bullyboy, our mission is to challenge norms and ignite the imagination of today's rebels, misfits, and dreamers. Join our movement as we carve our unique path forward, ushering in a future where creativity thrives without constraints.
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How Bullyboy Started
In late 2020, Francesco—Bullyboy’s founder—was online shopping for his own Christmas gift: a skateboard. Every part of the setup was dialed—deck, trucks, wheels, bearings—except for one detail. The grip tape.
He wanted something bold, graphic, and unique. But every South African skate shop only offered cringe-worthy superhero designs clearly made for kids. There was nothing that matched his taste or personality. So, instead of settling, he made a wild decision: design his own.
He found a factory with a minimum order of 100 custom grip tapes. He planned to keep 10 and try sell the rest to local shops. What started as a fun holiday project quickly became something much bigger.


The Name and Launch
If he was going to sell them, he needed a name. After weeks of brainstorming, Bullyboy was born. A name that was gritty yet playful. “Bullyboy” literally means a rough, aggressive man—symbolic of the grip tape’s texture—but the double “B” gave it a punchy, almost comforting sound. That contrast captured the brand’s essence: raw, rebellious, and unorthodox.
Graphic grip tape was already controversial in core skateboarding circles. Starting a skate brand with that as the flagship product instantly put Bullyboy in its own category. And that was the point.
By early 2021, the first products landed. Bullyboy’s Instagram went live. Shops started ordering. And skaters actually loved it. What was once a one-off side hustle had officially become a brand.


Our Mission and Growth
In 2022, Bullyboy solidified its identity with the slogan: “Escape the Ordinary.” It wasn’t just a tagline—it was a mission.
Since then, the brand has evolved far beyond grip tape. We now manufacture skateboards, run a full apparel line (launched in 2024), and host regular community events. We sponsor local and international contests, support a growing team of skaters, and collaborate with a tight-knit crew of creatives—from graffiti artists to videographers, designers to photographers. Everyone skates. Everyone contributes. Everyone pushes each other forward.
We’re not here to blend in. We’re here to build something unforgettable.

