Drop01 Collection: A look into Bullyboy's origin

We take a look at the launch of Bullyboy’s Drop 01 Collection, joining streetwear in South Africa, framed by the earthy, industrial backdrop of Cape Town’s surroundings. 

The visual element from the patches of shrubbery and weeds growing in and among the concrete dregs of the cityscapes crafts a story that resonates with the beginning of Bullyboy as a brand. The brand's roots were first laid in Cape Town, where the brand was conceptualised as a skate and graphic grip tape hub, which later grew into its own identity.

Creative Direction: Teletesco & Salvadore

Photographer: Nick Farmer