When you think of 90s streetwear brands, your mind probably flashes to bold graphics, retro fits, and effortless rebellion. But at Bullyboy, we’re constantly reworking the past to build the future. Our latest drop, a line of unisex ringer tees, is no exception. And to launch the collection, we styled a shoot that speaks to the soul of streetwear today: bold, gritty, vulnerable.

Shot in a forgotten alleyway behind the chaos of Cape Town, the campaign plays with juxtaposition, the concrete edge of urban decay and the softness within. Think cracked walls, steel scaffolding, rusted textures… now picture two masculine-presenting models in cropped, fitted ringer tees, holding bouquets of delicate flowers. Masculinity and vulnerability, toughness and beauty, all in one frame. It’s our version of romance.

This shoot is a visual extension of what Bullyboy represents: a refusal to conform, a desire to disrupt, and a belief that streetwear in South Africa doesn’t have to fit into anyone’s mold. We're not just pushing tees, we're pushing ideas.

OSKI STUDIO

Creative Director: Grace Mettler

Photographer: Nick Farmer & Grace Mettler