BTS Red Boy

Bullyboy has always been about pushing boundaries in South African streetwear and skate culture. For our latest video commercial we took the energy of our community and turned it into something raw and unforgettable. The centerpiece of the shoot is the Red Boy, a character fully painted in red to symbolize the iconic Bullyboy demon emoji 👹 that has become part of our identity.

Shot at night with harsh lighting, the visuals capture a mix of punk attitude and grungy street energy. This behind the scenes moment gives you a taste of what is to come in our upcoming campaign.

Photographer: Teletesco