Boxing

Bullyboy is back with another daring showcase of streetwear that pushes the boundaries of creativity and style.

Our latest boxing-themed shoot, captured by the incredibly talented Raphael Blue, takes place in the gritty, moody setting of an underground parking lot. This campaign isn’t just about fashion; it’s a narrative brought to life through the lens of one of South Africa’s most dynamic photographers.

Featuring two models playing the roles of boxers, the shoot tells a story of resilience, strength, and breaking conventions. All while highlighting key pieces from our collection.

Photographer: Raphael Blue , Stylist: Jordan Potgieter , HMUA: Caitlin Gronow , Model: Keagan , Model: Ivy , HMUA Assist: Cerys Gronow , PA: Bia