2025

Getting Real with Streetwear: The Bathroom Shoot That Brings You Closer

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When it comes to streetwear in South Africa, authenticity is everything. That’s exactly what we set out to capture in our latest shoot for the new Bullyboy ringer fitted unisex tees — a series that’s not just about style, but about real moments and self-expression in the spaces we know best: our own.

Photographer: Teletesco

The Concept: Real People. Real Spaces. Real Style.

Shot entirely in our models' personal bathrooms, the idea was to strip away the polished and overly produced aesthetic that’s so common in fashion editorials. Instead, we tapped into something raw and intimate — what it’s like getting ready in your own space, looking in your own mirror, feeling yourself before heading out into the world.These aren’t just product shots — they’re snapshots of identity.soul of streetwear: it lives where you live, and it looks damn good doing it.

The Star of the Show: The Ringer Fitted Tee

The highlight of the shoot? Our new unisex ringer fitted tee.

With a clean fit that hugs in all the right places, contrast collar and sleeve trims, and a look that effortlessly bridges Y2K nostalgia with modern edge, it’s a staple for anyone who wants their wardrobe to speak volumes — even when they're just brushing their teeth. Whether you're pairing it with cargos, lace skirts, or sweatpants, this tee fits the vibe.

Why This Matters for South African Streetwear

Streetwear in South Africa is evolving — fast. It’s not just about drops and hype anymore. It’s about building a community of creatives, telling stories that feel authentic, and making clothes that fit into the everyday lives of people who dare to escape the ordinary.

This shoot was our way of contributing to that culture — breaking down walls, keeping it real, and proving that streetwear lives in the details. Not just on the streets, but in your mirror, your room, your routine.

Shop the Look

The ringer fitted tee is available now in limited quantities. Designed for skaters, creators, and style rebels, this is one of those pieces that doesn't just sit in your closet — it becomes part of your daily ritual.

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