2024

Don’t Be A Sheep

At Bullyboy, we live by our slogan: "Escape the ordinary." Our latest photoshoot, titled "Don’t Be A Sheep," is a bold testament to this ethos. Shot at night on a massive concrete slab, this unconventional shoot features our new collection of baby tees and boxy tees, alongside an unexpected cast of farm animals—sheep, goats, and even a ram.

Art Direction: Teletesco

Photographers: Teletesco and Salvadore

The Concept Behind "Don’t Be A Sheep"

This shoot was designed to break away from conventional fashion campaigns. Inspired by the idea of rejecting conformity, we wanted to create a scene that challenges expectations and sparks curiosity. The juxtaposition of urban streetwear against the raw, earthy presence of farm animals was the perfect metaphor for carving your own path.

The nighttime setting added a layer of intrigue, with shadows and moody lighting highlighting the intricate details of our baby tees and boxy tees. The concrete slab provided a stark, minimalist canvas that let the clothing and the animals take center stage.

Showcasing the Collection

  1. Baby Tees: Designed for a snug, flattering fit, our baby tees are made from premium materials that ensure both comfort and style. These tees are perfect for layering or making a statement on their own.

  2. Boxy Tees: With their relaxed fit and clean lines, our boxy tees offer a versatile option for any streetwear enthusiast. These tees are all about effortless cool, blending comfort with edgy design.

Behind the Scenes

Getting the animals to the shoot location was no small feat, but the result was worth every challenge. The interplay between the animals and the clothing created an atmosphere that was both surreal and captivating. It’s a reminder that escaping the ordinary often means stepping outside of your comfort zone—whether that’s in fashion, art, or life.

Join the Movement

At Bullyboy, we’re more than just a brand—we’re a call to action for creatives, skaters, and dreamers to forge their own path. The "Don’t Be A Sheep" shoot embodies this mission, blending audacious visuals with a message of individuality. Ready to join us? Explore our latest collection and see why we’re redefining streetwear in South Africa.

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