Why This Shoot Matters
Bullyboy has always been about escaping the ordinary, and this shoot embodied that spirit. By working with Lexa, we showcased that streetwear isn’t confined to a single aesthetic—it’s about attitude, individuality, and expression. The energy of Cape Town’s streets, combined with Lexa’s fashion-forward vision, gave this shoot a life of its own, proving that style isn’t about fitting in—it’s about standing out.
Stay tuned for more collaborations that push boundaries, and be sure to check out Lexa Gorlei’s take on streetwear over on our Instagram and TikTok. This is just the beginning.